BRUNELLO: THE GRACIOUS VISIONARY is directed by Academy Award–winning filmmaker Giuseppe Tornatore (known for his film “Cinema Paradiso”) with an original score by Academy Award–winning composer Nicola Piovani (known for composing the music in “Life Is Beautiful”).

The film chronicles the remarkable life of Brunello Cucinelli — a farmer’s son from the rural Umbria region of Italy who founded his namesake brand in the ancient Castello di Solomeo, conquered the world with supreme cashmere craftsmanship, and earned the title “King of Cashmere.”

Tornatore structures the film around a richly symbolic game of cards that runs through the entire work, metaphorically mapping Brunello’s lifelong choices and convictions. Through poetic staged recreations, archival imagery, and heartfelt personal testimony, the film tells his life story. Going beyond the frame of commercial success, it explores the “Humanistic Capitalism” he practices — the inseparability of beauty and ethics, and the idea that work grounded in elegance and a sense of mission is the most sincere dedication one can make to life.

Poetic and moving, BRUNELLO: THE GRACIOUS VISIONARY is a cinematic tribute to an extraordinary life, and a profound meditation on what it means to live and work with meaning.